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Corporate strategy is created based on the vision of the organization.This is the most important level of strategy since it is heavily influenced by the investors in the business activities and acts to guide strategic decision-making throughout the business.These strategies are used by line managers to find solutions to problems that arise in day to day operations such as reduction in sales revenue or reduction in production efficiency.
By their third and fourth years, most students are launched on a solid research and publication stream.
The dissertation may take the form of three publishable papers or one longer dissertation.
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Students are expected to complete their program in five years.
This article presents you a brief analysis of the two concepts, corporate strategy and business strategy and highlights the difference between corporate strategy and business strategy.
Corporate strategy provides the guidelines for the businesses to achieve their long term objectives.
When developing a corporate strategy, it is essential to determine the purpose and the scope of the organizational activities.
Then about the nature of its business by considering the environment in which it operates, its marketplace position and the level of competition it faces.
Information Technology is increasingly moving to the center of national competitiveness strategies around the world, due to its ground-breaking power as a significant enabler of growth and development.
Economic history has shown that, as developed countries approach the technological frontier, Information technology is crucial for them to continue innovating in their processes and products in order to maintain their competitive advantage.