This “why” element should be clear in your essay—it should be implied by what you are discussing and sharing.
If you try to present yourself as someone or something you are not, you will ultimately undermine your candidacy.
Trust the admissions committee (and us) on this one!
Optional Short-Answer Question: Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. This is simply not true, but we understand that this can be a difficult truth to accept.
We suspect that many past Stanford GSB candidates simply could not resist talking more about their achievements in Essay A than about their values, personal interests, beliefs, and emotions—ultimately depriving the admissions committee of the information it truly wanted.