Photography Business Plans

Make time to regularly review your business to make sure you are still on the right path, or to make a course correction if necessary.There is nothing wrong with changing course, just make sure you are doing it with intention.

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Today I’m going to walk you through a “check up from the neck up” for your photography business.

With a new year upon us, it's a perfect time to review and reflect on your business results over the past year, and make plans for success in the coming year.

If you've already calculated your CODB, now might be a good time to revisit it and make adjustments to reflect your current costs.

If, for example, you want to take more time off in the coming year, attend more training or other events that will take you away from earning income, you will need to factor that in, and adjust your pricing accordingly, or find other income streams to make up the difference.

Now that you've reminded yourself WHY you're in this business, take a couple of minutes to review the past year in your mind.

What were some of your greatest successes, or things that went so well you will definitely want to repeat them?

At the end of the day, if you have the best photography in the world, but don't set your prices for profitability, none of it will matter because you won't be in business for long.

If you don't know your cost of doing business, my article, on Calculating Your Cost of Doing Business will help you get started.

Without clients, you don’t have a business, so you need to keep them top of mind in everything you do.

Pricing is one the most widely discussed topics in photography forums, but the reality is that pricing is different for everyone, and should be based on your cost of doing business (CODB), not by comparing yourself to other photographers.