Olive Oil Business Plan

Olive Oil Business Plan-44
By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.The purpose of this work project is to conduct a business plan for an olive oil store, which will be a marketing campaign for the brand Oliveira da Serra.

By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.The purpose of this work project is to conduct a business plan for an olive oil store, which will be a marketing campaign for the brand Oliveira da Serra.

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Location - Although it is unnecessary to rent a large space to have a successful store, most stores in this industry are under 1000 square feet, a good location is critical.

The best locations have a large amount of targeted foot traffic.

The core business of the company is the production and commercialization of olive oils, mainly in Portugal under the Brand Oliveira da Serra.

Currently the brand Oliveira da Serra is struggling with a new problem: Placed in a mature and stagnated market, where customers are not loyal to brands and choose products according to price; in a market where retailers` power is extremely high and the competition is growing day-by-day, the brand needs to start thinking in new ways to communicate and to commercialize its products.

Besides retailing skills, an owner of an olive oil store needs to have extensive knowledge about their store's products in addition to knowledge about olive oil in general.

Owners who have experience teaching and cooking will have an advantage when holding classes and tastings or demonstrating how to cook using olive oil.This means owners need the ability to train their staff effectively and to teach new and existing customers about a store's complete product line.Customers who shop in olive oil stores are normally older, well-off, and looking for something different from what is available at the local specialty grocery stores.The best customers are those who are willing to pay a higher price for a natural and unique product once they understand why that product is superior to all others.Customers at olive oil stores often consider themselves gourmands and appreciate the ability to learn about the products they use.We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.For further information, including about cookie settings, please read our Cookie Policy .Retailers often hold classes and tasting to educate their customers about the different types of olive oil available and how they can use the products at home.Foremost, an olive oil store is like any other retail store.Learn about the day-to-day activities of an olive oil store owner, the typical target market, growth potential, startup costs, legal considerations, and more!Olive oil stores stock a wide selection of hard-to-find premium olive oils, olive oil based products, and related gourmet products like spices, bottles of vinegar, and cured meat.

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