Location - Although it is unnecessary to rent a large space to have a successful store, most stores in this industry are under 1000 square feet, a good location is critical.
The best locations have a large amount of targeted foot traffic.
The core business of the company is the production and commercialization of olive oils, mainly in Portugal under the Brand Oliveira da Serra.
Currently the brand Oliveira da Serra is struggling with a new problem: Placed in a mature and stagnated market, where customers are not loyal to brands and choose products according to price; in a market where retailers` power is extremely high and the competition is growing day-by-day, the brand needs to start thinking in new ways to communicate and to commercialize its products.
Besides retailing skills, an owner of an olive oil store needs to have extensive knowledge about their store's products in addition to knowledge about olive oil in general.