Marketing Management Case Studies With Solutions

Marketing Management Case Studies With Solutions-80
Building on their experience and deep industry knowledge, Intellective Solutions offers a unified, blended and tailored training, consulting and marketing services specifically targeted to the graphic communications market.The client was experiencing a loss of sales volume due to changing technology, a tough economy and the negative effect of electronic documents on traditional printing.

To generate additional revenue and profit, many print providers and marketing services organizations are selling additional and more complex offerings beyond just print.

In this environment, organizations must take a more active approach in getting the message out to customers about their new products and services.

How effectively the company markets itself, and in turn, how successful the organization is, is directly related to the effectiveness of their strategy, sales organization, marketing and operations.

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Joe Rickard of Intellective Solutions asked its clients what are the key factors in determining the success of their company.


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