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The startup team works to make improvements, and decide on the strategy forward.While they are busy, a ransomware attack encrypts the most critical documents and they get an email demanding payment to get the data back.Then they get a letter from a law firm alleging you are violating patent seeking damages.
The following week the suppliers begin receiving emails from the company canceling or modifying orders.
The customers are receiving requests to redirect purchase orders to a new bank account.
They may install a remote access tool on the employees laptop or compromise another users email account.
They don’t delete or destroy anything, and they cover their tracks as they go.
A search discovers that an identical product is for sale on a foreign website with near identical marketing.
The competitor even took the logo design and product photos.
For weeks the attackers do nothing — they just watch silently collecting data.
Over a period of days or weeks they work to quietly move laterally and gain more access.
Amazon is flooded with nearly identical products at a cheaper price.
The customer credit card database from the startup website is compromised.