It is similar to normative influence, but is motivated by the need for social rewards rather than the threat of rejection, i.e., group pressure does not enter the decision to conform.
: Sherif used a lab experiment to study conformity.
This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms / expectations) group pressure.
Conformity can also be simply defined as “” (Crutchfield, 1955).
Some people are resistant to the pressures of the group; naturally non-conformist, they value their independence and self-reliance over the approval of others. on July 23, 2019 in Jacob's Staff Quantum computing is at the leading-edge of innovation. The challenge of introducing change has inherent paradoxes for innovators. on August 15, 2019 in Culture Shrink Kazuo Ishiguro's 2005 novel is more prescient than ever in its observation of how a seemingly simple and civil society is a front for unspeakable horror.
At its best, conformity offers a sense of belonging and group identity, but it can also bring out one’s worst impulses, by pitting a person against his or her core values. By Grant Hilary Brenner MD, FAPA on June 20, 2019 in Experi Mentations Neuroscience research on radical Islamists provides important insights on sacred beliefs—as well as potential means to prevent violence.
Sherif said that this showed that people would always tend to conform. Indeed, there are many factors that contribute to an individual's desire to remain independent of the group.
Rather than make individual judgments they tend to come to a group agreement. For example, Smith and Bond (1998) discovered cultural differences in conformity between western and eastern countries.
Participants were then asked to estimate the number on their own again to find whether their initial estimates had altered based on the influence of the majority.
Jenness then interviewed the participants individually again, and asked if they would like to change their original estimates, or stay with the group's estimate.