The primary way this has been done over the years is to repeatedly present the most rigorous scientific evidence available until the science wins over the intended audience.This is what is known as the knowledge deficit model (KDM).In light of this, we've decided to devote a section of to thoughtful, in-depth, provocative personal narratives that explain the most important topics in modern life. We're looking for a wide range of perspectives from writers of every age, gender, race, sexual orientation, and political leaning.
The primary way this has been done over the years is to repeatedly present the most rigorous scientific evidence available until the science wins over the intended audience.This is what is known as the knowledge deficit model (KDM).In light of this, we've decided to devote a section of to thoughtful, in-depth, provocative personal narratives that explain the most important topics in modern life. We're looking for a wide range of perspectives from writers of every age, gender, race, sexual orientation, and political leaning.Tags: Research Paper About Effects Of Social NetworkingA Clean Well Lighted Place EssayLiterature Review Of Recruitment And SelectionCover Letter For Guidance CounselorBuild Your Business PlanThe Monsters Are Due On Maple Street Essays
Their personal beliefs and emotional understandings of the world also play a powerful role.
In this article we argue that to better connect with audiences communicators would do well to recognize themselves as storytellers–not to distort the truth, but to help people to connect with problems and issues on a more human level in terms of what matters to them.
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We do that in a lot of ways: through our card stacks on ISIS and student debt and vaccines; our maps posts on the Middle East and immigration and food; our videos on health care and Jurassic World and space exploration.
While this model has yielded some success (e.g., Reynolds et al., 2010), there is considerable scholarship documenting its deficiencies.
In short, we know that scientific evidence is important, but it is not sufficient in most cases to persuade on its own.
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We reference extant narrative persuasion scholarship in public policy and elsewhere to offer a step-by-step guide to narrating scientific evidence.
We argue that through understanding the structure of a narrative, science communicators can engage in the policy process, remaining true to the tenets of science and maintaining the integrity of the evidence, but doing so in a way that is compelling and thus also effective in helping solve problems.