The researcher is said to adopt positivist research philosophy approach when s/he is more concerned with reality/facts associated with product manufacturing.
This may include quality maintenance like machines, computers, raw materials and such others.
While the former is concerned on facts, the other one is concerned with feelings.
Hence, based on their different perspectives, their strategies and methods will also differ.
In fact as Guba & Lincoln, (1982) has propounded, philosophical paradigm within a research holds utmost importance, as it is the Research philosophy is a particular way of developing knowledge that defines philosophical paradigm.
This development and understanding of knowledge depends on certain assumptions based on our perspective of the world, i.e.For example, interpreting the psychological strategies undertaken by suppliers and demands of consumers.Naturalistic use the methods like, interview ,observation and analysis of existing texts.the practical considerations while selecting a topic of research (Holden & Lynch, 2004; Saunders, Lewis, & Thornhill, 2009).For instance, the world perspective and practical consideration of a researcher are different.Understanding the research philosophy is a focal part in any academic research.According to ‘Johnson and Christensen (2005)’, research paradigm is a perspective that is based on the set of shared assumptions, values, concepts and practices.Hence before selecting the appropriate research philosophy it is important to know about various types of philosophies in research (Saunders et al., 2009).The important assumptions in research philosophy explains about the researchers’ view regarding the world.It interprets the social roles of other individuals in accordance with our own set of meanings/perspectives.This particular position has been taken by the “feelings” researcher, who is keen in analysing human emotions and social role.